MALIA LOU NEILL
About
Contact
Resume
More Malia
Watching:
adventure time
Listening:
cryogeyser
Craving:
relief
Collecting:
zines
About
Contact
Resume
More Malia
Watching:
adventure time
Listening:
cryogeyser
Craving:
relief
Collecting:
zines
NSAC Metaquest
BRANDING, CREATIVE STRATEGY, MARKETING, PACKAGING, PRINT
Circle Advertising, from Dodge College at Chapman University, developed an advertising campaign for the MetaQuest 2 VR headset.
In the 2021-22 American Advertising Federation’s National Student Advertising Competition (NSAC), Circle Advertising ranked #7 in the nation against all competing university teams.
In the 2021-22 American Advertising Federation’s National Student Advertising Competition (NSAC), Circle Advertising ranked #7 in the nation against all competing university teams.
The Look Closer campaign visuals opted for a humanized tech approach. This visual approach humanizes the headset by showcasing that tech doesn’t have to be cold or intimidating.
Instead, it can be approachable and inviting, something that excites and resonates with Gen-Z.
(left: promotional zine, right: we’re not really strangers meta expantion pack)
(left: promotional zine, right: we’re not really strangers meta expantion pack)
METAQUEST CREATIVE STRATEGY GUIDE